"If a cluttered desk is a sign of a cluttered mind, of what, then, is an empty desk a sign?" - ALBERT EINSTEIN
Case studies
Food Service: Dough on the Go
Worked with a local chef to establish Dough on the Go as a successful “virtual” artisanal donut & bagel business in the early months of the Covid-19 Pandemic.
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Set up and maintain e-commerce enabled website to support online ordering for delivery and pickup.
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Managed all online and offline marketing, including setting up and maintaining Instagram account and Facebook presence, and producing business cards, logo stickers, logo stamp for packaging.
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Established processes for order management and customer service.
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Developed full business plan to support potential fundraising efforts.
Worked with boutique retailer of artisanal candles, soaps and other body products to set up a marketing website designed to showcase the products and brands carried in the physical shop.
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Set up multi-page website that allows users to “window-shop” many of the products that can be purchased in the physical store. In order to highlight Luna & Bebo’s focus on curating the highest quality products, the About Us page includes the brand-story of featured suppliers, many of whom are mission driven.
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Analyzed 18 months of sales and inventory data in order to advise shop owner on optimal product mix for improving sales and profit margins
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Constructed five-year projected P&L under three scenarios (base case, upside case and downside case) in order to demonstrate potential viability of the business.
Wellness Service: Well With Rads
Helped a licensed physical therapist launch a website for her new business when she left a group practice to go independent.
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Set up multi-page website
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Assisted with brand naming (nickname is “Rads”) and logo creation
Book Author: The Norman Nation
Worked with bestselling author Matthew Norman to replace his long-running blog, The Norman Nation, with a modern web site that provides a better showcase for his books and a much-improved user experience for his readers.
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Set up multi-page website
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Created site design, including layout, color palette, fonts, and header logo
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Includes ability to “look-inside” books, book buy-links to multiple online books stores, updating feed of author’s Instagram posts, “What’s New” blog updates, and music, book, movie and tv show recommendations from the author
Real Estate: 11 Development, LLC
Worked with real estate developer based in the Boston metro area to completely redo his company’s website so that it exhibited a more professional and more modern look and feel. And, importantly, the site now offers users a mobile-friendly experience.
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Set up multi-page website that clearly showcases the company’s services and features individual photo gallery pages for more than 20 real estate projects
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Created site design, including layout, color palette, fonts, and header logo